About Us
Thoughtful gear for pets and the people who love them
Our story
Built for pets. Designed for love.
ZEROE started with a simple frustration: pet gear was either cheap and disposable, or beautiful and overpriced. We believed there was a better way — products that are genuinely well made, honestly priced, and kind to the animals that use them every single day.
Today we design and ship pet essentials to pet parents in more than 40 countries. Every product in our catalogue is chosen the same way: would we put it in our own home?
- Happy pets served
- 120K+Happy pets served
- Countries shipped to
- 40+Countries shipped to
- Average rating
- 4.9/5Average rating
- Risk-free returns
- 30 daysRisk-free returns
What we stand for
Four principles guide everything we make and sell.
Pets first, always
Materials, sizes and safety are judged by the animals who use them — not by what looks good in a photo.
Honest materials
We publish what things are made of and avoid coatings and fillers that make a product cheaper but worse.
Designed to last
Reinforced stitching, washable covers and replaceable parts so one purchase lasts for years, not months.
Kind to the planet
Recycled packaging, consolidated shipping and a repair-first mindset over a replace-first one.
How a product makes it onto this site
Nothing is listed until it passes all three steps.
- 1
Sourced and tested
We order samples from several suppliers and test them at home with real pets for at least four weeks.
- 2
Refined with feedback
Sizing, stitching and hardware are adjusted based on what our testers report — most products change at least twice.
- 3
Listed and supported
Only then do we publish it, with spare parts and straightforward after-sales support behind it.
Ready to find the right fit?
Browse the full catalogue, or get in touch and we will help you choose.